Should My Wannabe Influencer Pal Stop Using Me for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, Marielle, calls herself the “content queen”. It can be amusing for a short while, but it weighs on our friendship.

Being highly outgoing, she feels the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. Sometimes I'm captured while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my design career, but I resist our friendship to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also desire to enjoy it without being recorded, altered, or shared for an viewers. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I hope my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who execute that aesthetic of informal, self-made content creation.

Creating content is my interpretation of living actively: observing the nuances, sharing them with an viewership that appreciates the art behind it. I never intend to make Beth uneasy. Taking her to professional gatherings was my method of sharing opportunities, giving her a chance to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we create together can get us: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes material genuine. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions support one another in small ways. My assumption was recording a short video now and then would be fun for Beth. Innovation thrives in collaboration, and having my friend around makes endeavors lively and pleasurable. I never force her to take part in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want content creation to come between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a friend film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply all those around her is willing material. She must to respect Beth’s privacy.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Sean Vaughan
Sean Vaughan

A tech strategist with over a decade of experience in digital transformation and business innovation, passionate about sharing actionable insights.